Business Intelligence Ισίδωρος Σιδερίδης Business Development Manager

Η εταιρία Η εταιρία μας ιδρύθηκε τον Οκτώβριο του 2000 και παρέχει λύσεις μέσω τεσσάρων divisions: Mobile, Systems Integration, Business Applications, Internet Τον Σεπτέμβριο του 2005 ιδρύσαμε τη θυγατρική μας εταιρία στη Ρουμανία Η SiEBEN είναι πιστοποιημένη ως Microsoft Gold Certified Partner στους εξής τομείς: Information Worker Solutions, ISV/Software Solutions, Licensing Solutions, Microsoft Business Solutions, Mobility Solutions, Security Solutions & Small Business Specialist Έχουμε οργανωμένο Partner Program με πιστοποιημένους συνεργάτες σε Ελλάδα, Κύπρο, Βουλγαρία, Ρουμανία, Σερβία-Μαροβούνιο και FYROM Είμαστε HP Preferred Partners με ειδίκευση σε λύσεις blade servers, storage & networking Έχουμε στενή συνεργασία με τη Vodafone και παρέχουμε κοινές hosted λύσεις (cloud computing) [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard.

2008: Microsoft BI SQL-SharePoint-Excel BI: η πορεία της SiEBEN 8 χρόνια στο χώρο του ΒΙ! 2008: Microsoft BI SQL-SharePoint-Excel 2005: QlikView 2003: SQL Κύβοι 2001: BMR

Τυπικά προβλήματα επιχειρήσεων Κάθε φορά που πλησιάζει η μέρα να ετοιμάσω τα reports για τη διοίκηση δεινοπαθώ… Η πληροφορία είναι διάσπαρτη σε βάσεις και αρχεία και πρέπει να τα συγκεντρώσω με το χέρι. Κατά συνέπεια καθυστερώ και βλέπουμε τα reports μία φορά το τρίμηνο και αρκετό καιρό αφού έχει τελειώσει. Αυτό έχει μικρή χρησιμότητα… Τι μπορούμε να κάνουμε «κατόπιν εορτής» για να διορθώσουμε τα κακώς κείμενα?” Μιχάλης Νικολάου – Γεν. Διευθυντής Monotherm “Τα νούμερα είναι πλέον τόσο πολλά που χάνουν το νόημα τους… Θέλω με μια ματιά να καταλαβαίνω την πορεία της εταιρίας και ειδικά τις επιδόσεις μας στο marketing: το ποσό που δώσαμε σε marketing activities κάποιο συγκεκριμένο μήνα, σε σχέση με το πόσα τηλεφωνήματα δέχτηκε το call center μας, πόσες επισκέψεις είχαμε στο web site μας και πόσες τελικά διελεύσεις έγιναν.” Ξενοφώντας Παράσχος– Γεν. Διευθυντής KTEO Hellas “Χρειάζομαι ένα εργαλείο reporting στο οποίο να παίρνουν εύκολα πρόσβαση οι πελάτες μου από το γραφείο τους μέσω internet. Κρατάμε τα οικονομικά τους, η πληροφορία είναι δική τους, και πρέπει να βρούμε ένα εύκολο και αυτοματοποιημένο τρόπο να τους την μοιράζουμε.” Γιάννης Κλεώπας – Διευθύνων Σύμβουλος Kleopas – Alliott “Νιώθω πολλές φορές ότι οι εργαζόμενοι δεν έχουν ξεκάθαρους στόχους και δεν αντιλαμβάνονται τι είναι επικερδές για την επιχείρηση. Χρειάζομαι έναν αντικειμενικό και ξεκάθαρο τρόπο μέτρησης των εργαζομένων το οποίο θα είναι και το εργαλείο αξιολόγησης για τις αναπροσαρμογές των μισθών.” Γιάννης Ρούσσος – CEO Antaea “Έχω νησίδες πληροφορίας σε διάφορα συστήματα και θέλω συνδυαστικό reporting. Πως θα αξιολογήσω σωστά τους πελάτες μου όταν μέρος των δεδομένων είναι στο ERP, κάποια άλλα στο CRM και κάποια σε αρχεία Excel?” Κώστας Σπυρόπουλος – Διευθύνων σύμβουλος Novacel “Με ενδιαφέρουν τα αποτελέσματα και σε επίπεδο ομίλου. Οι εταιρίες όμως του ομίλου δεν έχουν ίδια δραστηριότητα και άρα χρησιμοποιούν ετερογενή πληροφοριακά συστήματα. Πως θα πάρω την πληροφόρηση που θέλω?” Τάσος Σκορδάκης – Γεν. Διευθυντής DASH ομίλου Σκορδάκη Slide Goal: demonstrate product momentum Key Messages: - Commerce server has real customers benefiting from e-business sites today

BI: η προσέγγιση της SiEBEN Data Warehouse Today our subject is BizTalk. The overall goal of BizTalk is to make it fundamentally easier to integrate business processes within and between organizations. Microsoft’s platform for building tomorrow’s distributed web-based applications today is Windows DNA 2000. The Windows DNA 2000 platform is comprised of four key elements: world class tools for building and deploying internet-enabled applications, rich applications services, flexible data services, and comprehensive integration and interoperability services. In order for Windows2000 to be successful in solving the largest enterprise-wide computing challenges of the new economy, we believe it is of crucial importance to provide the best integration possible between Windows 2000 applications and the other assets in your organization. These services must be able to easily integrate systems internally, independent of operating system, programming model, or programming language. However, those services must also be able to extend outside your organization’s walls, in order to automate processes between you and your customers and partners. BizTalk provides the foundation for the integration and interoperability services that will accomplish that objective. Today we will talk about the integration requirements for being successful in the 21st century in the context for the current and historic technologies available, as well as clarify what investments must be made in order to provide a comprehensive and integrated environment capable of fulfilling those requirements. Lastly, we can provide you the guidance that allows you to build applications today that leverage these new services. On time reporting Performance management

BI 1/3: Data Warehouse Δημιουργία μιας κεντρικής βάσης δεδομένων (βελτιστοποιημένης για γρήγορο reporting) με το σύνολο της επιχειρηματικής πληροφορίας. Η SiEBEN έχει αναπτύξει ειδικό connector που συγκεντρώνει data περιοδικά από εξωτερικές πηγές στη data warehouse βάση. Δυνατότητα άντλησης στοιχείων από κάθε είδους data. Στοιχεία κλήσεων από τηλ. κέντρο Απλά Αρχεία: Excel, Access, ASCII ERP CRM LOB Εξωτερικές πηγές data (πχ αρχεία από partners) Web site Internet [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard.

BI 2/3: Performance Management Περιοδικές ποιοτικές αξιολογήσεις όπου είναι δύσκολο να ορίσουμε νούμερα. Τα καθόλου νούμερα είναι καλύτερα από τα λάθος νούμερα! Συμμετοχή πορείας της εταιρίας στον προσωπικό στόχο. Απαραίτητο να διερευνηθεί το ποστοστό της συμμετοχής ανά θέση. Πρέπει να γίνει πλήρης ανάλυση των στόχων στους εργαζομένους. Είναι η ευκαιρία να αντιληφθούν όλοι τι ζητάει η επιχείρηση από την κάθε θέση και τμήμα. [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard.

BI 3/3: On time & συνεχές reporting Dashboards - Scorecards Συνεχής παρακολούθηση Actual Vs. Target για όλα τα metrics. Σε ένα σημείο όλη η πληροφορία που αφορά τον κάθε εργαζόμενο ή το κάθε τμήμα της επιχείρησης. Dashboards με συγκεντρωμένη πληροφορία για τη διοίκηση και με δυνατότητα για drill down. [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard.

Εύκολη πρόσβαση με κάθε τρόπο Πρόσβαση από παντού Εταιρικό Intranet: SharePoint Server SQL Server Reporting Services Excel Μέσω κινητού τηλεφώνου! (SmartPhone) Ασφάλεια στην πρόσβαση Πρόσβαση μέσω internet (web based reporting) Προσωποποιημένο reporting για κάθε εργαζόμενο Περιοδική αποστολή reports με email σε μορφή Excel ή PDF [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard. Συνεχής παρακολούθηση μέσω scorecards της πορείας του κάθε εργαζόμενου και τμήματος Ξεκάθαροι στόχοι – ξεκάθαρες επιδόσεις Αύξηση παραγωγικότητας

Αντικειμενικές δυσκολίες του BI… “Οι πωλήσεις είναι εύκολες να μετρηθούν, με το λογιστήριο όμως τι θα κάνω?” Μην το παρακάνουμε με τα metrics. Τα καθόλου νούμερα είναι καλύτερα από τα λάθος νούμερα ή τα μη ρεαλιστικά νούμερα. Είναι προτιμότερο να μπουν ποιοτικές αξιολογήσεις & συνολική επίδοση εταιρίας στο performance management συγκεκριμένων τμημάτων. “Μήπως οι εργαζόμενοι χάσουν το ομαδικό πνεύμα και γίνουν ατομιστές κυνηγώντας ξερά νούμερα?” Πράγματι αυτός ο κίνδυνος υπάρχει. Για αυτό, ο προσωπικός στόχος πρέπει να προκύπτει με μικτά metrics: προσωπική επίδοση, αλλά και συνολική πορεία της εταιρίας ή τμήματος. “Πως θα καταφέρω να ορίσω από την αρχή σωστούς στόχους για το performance management ώστε να μην αδικήσω κανέναν?” Ο ορισμός αντικειμενικών στόχων ώστε να προκύψουν αξιόπιστα scorecards είναι το πιο απαιτητικό και δύσκολο κομμάτι του BI. Φυσικά θα τεσταριστούν οι αλγόριθμοι στην πράξη και για διάστημα 2-3 χρόνων θα γίνονται συνέχεια fine tuned. “Από τη στιγμή που δεν καταφέρνουμε στην επιχείρηση να κάνουμε σωστό budgeting , να προχωρήσουμε σε Business Intelligence?” Και ΝΑΙ και ΟΧΙ: πολλές φορές με το BI πάμε ανάποδα! Το performance management και η προσωπική στοχοποίηση βοηθούν στο να βγει πιο εύκολα το forecast που είναι απαραίτητο για ένα πετυχημένο budgeting! [Slide Objective: Articulate the current and future market trends that will be driving the business of OEM system developers in the new decade] The embedded marketplace is undergoing fundamental change as market trends such as ever-increasing customer demands, new technologies, and the ongoing evolution of the technology industry offer challenges and opportunities to the embedded system developer. 1) Customer Demands are Changing: Customers are increasing asking their devices to do more, cost less, and connect with everything. Customers want richer functionality that include some of the latest desktop and server features to provide richer applications and services. They want lower cost, not only in terms of the device cost they pay but the ongoing support costs to manage and update the device more easily and centrally. Finally they are looking for greater interoperability and connectivity to access and exchange information with their existing and evolving IT infrastructure and other computing systems 2) The Technology Industry continues to evolve The second major embedded industry trend is the influence of the larger ongoing computer industry trends as hardware and bandwidth costs continue to fall at 30-50% per year. In addition, increasing standardization and time-to-market pressures encourage the greater use of commodity off-the-shelf hardware, open communication standards and commercial rather than proprietary embedded operating systems. 3) Because of these customer and industry changes, New Technologies continue to enter the embedded marketplace as their use becomes more popular, possible, and affordable Technologies like: Increasingly TCP/IP centric communication options Richer GDI/GUI for user interactivity Availability of Distributed computing through object-oriented application technologies Methods to integrate with databases, mail servers, and web servers Configurable Internet browsing Remote Device Manageability The combination of these market trends result in escalating demands for more features, delivered more quickly to the marketplace at lower and lower costs. Moreover, this trend will only accelerate further as 32-bit computing and standardized pervasive connectivity become more standard.

Πετυχημένα έργα της SiEBEN Άρτια καταρτισμένο προσωπικό Πολλές επιτυχημένες υλοποιήσεις στο χώρο του BI Προσαρμοσμένες λύσεις στις απαιτήσεις των πελατών μας Δυναμικό After Sales Support

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