Publicity & Communication Plan ” INNOVATION FESTIVAL THESSALONIKI ’Future City’ The Future belongs to those who define it Μay 2010
Page 2 Press Adverts 2 BHMA (VIMA - Newspaper) 2 TA NEA (TA NEA - Newspaper) 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper) 4 BΗMAGAZINO (VMAGAZINO – Magazine) 1 VMEN (VMEN – Magazine) 2 Tαχυδρόμος (TAXIDROMOS – Magazine) 1 Εconomist 1 EXPRESS (EXPRESS – Newspaper) 1 ΚΕΡΔΟΣ (KERDOS – Newspaper) 1 AthensVoice (FreePress) 1. Advertising
Page 3 ΤV and RADIO 50 tv spots at TV Channel ΕΤ3 50 tv spots at TV Channel TvMakedonia Half hour daily radio show for a whole month 50 radio spots Display of TV spot on bank digital signance. 1. Advertising
Page 4 OUTDOOR 2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days 3 Βαnners/ outdoor on the building of Thessaloniki National Fair/ 15 days 2 banners at the Warehouse at Thessaloniki port. 2 banners/outdoor at the Royal Theatre &1 indoor for 3 days 2 on the stage of the royal Theatre. 2 specially designed bicycles riding throughout the city for 15 days. 1. Advertising
Page 5 Internet Social media actions Banners and links on 1. Advertising
Page 6 Prints invitations flyers posters 1. Advertising
Page 7 2. Publicity Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο: Press Conference. Media Lunch. Press releases throughout the organisation of the Festival, while also announcing any new participants and guests. Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings. Sms alert.