Integrated Retail Logistics and Information Systems
How do merchandise and information flow from vendor to retailer to consumer and back? How can logistic systems help retailers achieve a sustainable competitive advantage? What are Quick Response Delivery Systems? How are retailers using databases to develop a one-on-one relationship with their customers?
Strategic Advantages through logistics and information systems Improved product availability Improved assortment Improved Return on Investment
Physical flow of merchandise - logistics The distribution center –Management of inbound transportation –Receiving and checking –Storing and cross-docking –Ticketing and marking –Filling orders –Outbound transportation
Outsourcing –Floor ready merchandise –Third party logistics companies Store vs distribution centre delivery Pull vs push logistics strategies The flow of information –EDI Physical flow of merchandise - logistics
Information and Merchandise Flows Merchandise flow Information flow Buyer Vendor Stores Distribution center Customer Quick response systems Sales info
Database retailing Build and manage dialogues with customers Integrate marketing campaigns Improve inventory management Improve marketing productivity Calculate a value of a customer or prospect Difficulties
Quick Response Delivery Systems Reduces lead time Increases product availability, lowers inventory investment Reduces logistic expenses