Operational program of competitiveness (OPC) OPC Slide 1 3rd Community Support Framework Ministry for Development Management Authority OPC Evi Panayotakopoulou Responsible for the Communication & Publicity

Operational program of competitiveness (OPC) OPC Slide 2 Incorporated to the 3rd C S F( ). Includes a range of actions and aids, with strategic objective the: Improvement of competitiveness of the Greek EconomyImprovement of competitiveness of the Greek Economy Accomplishment of social and economic convergence of Greece with other E.U countriesAccomplishment of social and economic convergence of Greece with other E.U countries PROGRAM DESCRIPTION

Operational program of competitiveness (OPC) OPC Slide 3 Co – funded by: the European Regional Development Fund The European Social Fund The Greek Public Sector and Greek Private Companies Total budget 6,392,333,215 EURO

Operational program of competitiveness (OPC) OPC Slide 4 Research & Technology (R & D) Industry Energy TourismCommerce

Operational program of competitiveness (OPC) OPC Slide 5 The program, information & publicity addresses to: TARGET GROUP Directly concerned group (to act in / be part in actions, projects) Directly concerned group (to act in / be part in actions, projects) Special group (Public Institutions,Economic & Social Partner, Opinion Leaders, etc.) Special group (Public Institutions,Economic & Social Partner, Opinion Leaders, etc.) General Public (all Greek citizens)

Operational program of competitiveness (OPC) OPC Slide 6 ACTIONS / INFORMATION TOOLS An Information mechanism, has been carried out up to now, consisting of: An Information mechanism, has been carried out up to now, consisting of: Info-deskInfo-desk Web-siteWeb-site LeafletsLeaflets Audio/Visual materialAudio/Visual material Interviews & Press ReleasesInterviews & Press Releases MailingMailing Know- How (experience)Know- How (experience)

Operational program of competitiveness (OPC) OPC Slide 7 PUBLICITY ACCOUNT PUBLICITY ACCOUNT Duration (Time) - August, September, October,November, December 2001 & January 2002 OPC Publicity Goals - The reaction of the target group - The Press attitude towards the program - The Press attitude towards the Press Releases - Identification of the potential publications cost QUANTITATIVE EVALUATION, we examine:

Operational program of competitiveness (OPC) OPC Slide 8 Usual Issues Media evaluation Evaluation of the attitude of the media: Form of title, prejudices, political influences, non – biased opinion etc. Appearance Frequency

Operational program of competitiveness (OPC) OPC Slide 9 The total number of the publications for the related period, is 193.The total number of the publications for the related period, is 193.   August 17 publications Note: It is estimated that the above figures represent the 90% of the total number of the publications   September 29 publications   October 31 publications   November 48 publications   December 28 publications   January 40 publications

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Operational program of competitiveness (OPC) OPC Slide 13 QUALITATIVE EVALUATION we examine the: Press Reaction - Comments - Titles for OPC The OPC publicity is covered by political and financial press on national and local level The OPC is favorably noticed by the press The OPC is favorably noticed by the press

Operational program of competitiveness (OPC) OPC Slide 14   Call for tenders(applications to actions & projects)   Detailed presentation of OPC’ projects   Articles and activities regarding the OPC policy & strategy by executives of the Ministry of Development   Articles on the procedures of the implementation of actions / projects in the framework of the OPC   Intermediary bodies, local &other involved institutions Subjects covered :

Operational program of competitiveness (OPC) OPC Slide 15 Why measure the potential cost: THE POTENTIAL COST FOR THE OPC PUBLICITY CAMPAIGN To achieve message penetration to the target groupTo achieve message penetration to the target group To be proactive To be proactive To determine the need for the advertising campaign To determine the need for the advertising campaign To calculate the budget needed for the advertising campaign To calculate the budget needed for the advertising campaign To make sufficient media “split” for the advertising campaign To make sufficient media “split” for the advertising campaign

Operational program of competitiveness (OPC) OPC Slide 16 The publicity of the OPC is measurable financially. THE POTENTIAL COST FOR THE OPC PUBLICITY CAMPAIGN (cont.) Total Publicity cost rises to the amount of euro: August : September : October: November: December: January:

Operational program of competitiveness (OPC) OPC Slide 17 NOTES: 1: The method used, is an operational tool broadly acknowledged, used mostly by low publicity – profile companies / organizations. Through this tool we can account the alternative cost of a “paid” campaign (advertising / promotional). 2. All calculations are based on B/W insertions’ prices given to us by each medium.

Operational program of competitiveness (OPC) OPC Slide 18 Ένεση 2,2 δισ. Δρ. στην Ανταγωνιστικότητα και την απασχόληση Με 21,3 δισ. Ευρώ, «Σεφτές» για το Γ΄πακέτο Καλημέρα με 1,3 τρις. Επιχειρηματική «Άνοιξη» με 176 δισ. «Λίφτινγκ» στα μικρά καταλύματα Πρεμιέρα του προγράμματος «Γυναικεία Επιχειρηματικότητα» Λεφτουδάκια Βρυξελλών για νέες επιχειρήσεις Presentation of newspapers’ titles regarding the OPC

Operational program of competitiveness (OPC) OPC Slide 19 Έργα και ….δαπάνες για το «ασθενές φύλλο» Προτάσεις έργων για ένταξη στο πρόγραμμα Γυναίκες εν..δράσει «Εν αρχή η γυναίκα» «με το βλέμμα στο ασθενές φύλο» Το βλέμμα στους αφανείς Από το Γ΄ΚΠΣ επιδοτείται η «Ελληνική κουζίνα» Μικρομεσαίοι εν δράσει Presentation of papers’ titles regarding the OPC

Operational program of competitiveness (OPC) OPC Slide 20 HEADLINES

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Operational program of competitiveness (OPC) OPC Slide 22 ΦΥΛΛΟ ΑΝΔΡΑΣΓΥΝΑΙΚΑ ΟΝΟΜΑΤΕΠΩΝΥΜΟ Δ/ΝΣΗ ΕΡΓΑΣΙΑΣ (ΠΟΛΗ, ΔΗΜΟΣ, ΤΚ) ΕΠΑΓΓΕΛΜΑ / ΘΕΣΗ Άλλο Ερευνητής / Ακαδημαϊκός Υπ. Ευρύτερου Δημ. Τομέα Δημ. ΥπάλληλοςΙδ. ΥπάλληλοςΕλ. Επαγγελματίας Επιχειρηματίας ΘΕΜΑ ΑΝΑΖΗΤΗΣΗΣ ΠΛΗΡΟΦΟΡΙΩΝ Πρόγραμμα (ποιο)Δράση (ποια) Μέτρο (ποιο) Άξονας (ποιος)Άλλο (τι) ΛΟΓΟΣ ΑΝΑΖΗΤΗΣΗΣ ΠΛΗΡΟΦΟΡΙΩΝ ΜΕΤΑ ΤΙΣ ΠΛΗΡΟΦΟΡΙΕΣ ΠΟΥ ΠΗΡΑΤΕ ΘΑ ΥΠΟΒΑΛΛΕΤΕ ΠΡΟΤΑΣΗ ΣΤΟ ΠΡΟΓΡΑΜΜΑ; ΝΑΙΟΧΙ ΙΣΩΣ ΑΠΌ ΠΟΎ ΜΑΘΑΤΕ ΓΙΑ ΤΟ ΠΡΟΓΡΑΜΜΑ; Τηλεόραση ΣυνεργάτεςΦίλοι / συγγενείςΆλλοInternetΤύποςΡαδιόφωνο Η ΠΛΗΡΟΦΟΡΗΣΗ ΠΟΥ ΣΑΣ ΔΟΘΗΚΕ ΗΤΑΝ επαρκήςΣχεδόν επαρκήςΜη επαρκήςΆλλο ΆΛΛΕΣ ΠΑΡΑΤΗΡΗΣΕΙΣ / ΣΧΟΛΙΑ