Publicity & Communication Plan ” INNOVATION FESTIVAL THESSALONIKI ’Future City’ The Future belongs to those who define it.. 10-16 Μay 2010.

Παρουσίαση με θέμα: "Publicity & Communication Plan ” INNOVATION FESTIVAL THESSALONIKI ’Future City’ The Future belongs to those who define it.. 10-16 Μay 2010."— Μεταγράφημα παρουσίασης:

1 Publicity & Communication Plan ” INNOVATION FESTIVAL THESSALONIKI ’Future City’ The Future belongs to those who define it.. 10-16 Μay 2010

2 Page  2 Press Adverts  2 BHMA (VIMA - Newspaper)  2 TA NEA (TA NEA - Newspaper)  3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)  4 BΗMAGAZINO (VMAGAZINO – Magazine)  1 VMEN (VMEN – Magazine)  2 Tαχυδρόμος (TAXIDROMOS – Magazine)  1 Εconomist  1 EXPRESS (EXPRESS – Newspaper)  1 ΚΕΡΔΟΣ (KERDOS – Newspaper)  1 AthensVoice (FreePress) 1. Advertising

3 Page  3 ΤV and RADIO  50 tv spots at TV Channel ΕΤ3  50 tv spots at TV Channel TvMakedonia  Half hour daily radio show for a whole month  50 radio spots  Display of TV spot on bank digital signance. 1. Advertising

4 Page  4 OUTDOOR  2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days  3 Βαnners/ outdoor on the building of Thessaloniki National Fair/ 15 days  2 banners at the Warehouse at Thessaloniki port.  2 banners/outdoor at the Royal Theatre &1 indoor for 3 days  2 on the stage of the royal Theatre.  2 specially designed bicycles riding throughout the city for 15 days. 1. Advertising

5 Page  5 Internet  www.in.gr www.in.gr  www.tovima.gr www.tovima.gr  www.Aggelioforos.gr www.Aggelioforos.gr  www.express.gr www.express.gr  www.voria.gr www.voria.gr  Social media actions Banners and links on www.innovationthessaloniki.grwww.innovationthessaloniki.gr 1. Advertising

6 Page  6 Prints  5.000 invitations  45.000 flyers  5.000 posters 1. Advertising

7 Page  7 2. Publicity Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο:  Press Conference.  Media Lunch.  Press releases throughout the organisation of the Festival, while also announcing any new participants and guests.  Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings.  Sms alert.