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ΔημοσίευσεAntony Banis Τροποποιήθηκε πριν 10 χρόνια
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Publicity & Communication Plan ” INNOVATION FESTIVAL THESSALONIKI ’Future City’ The Future belongs to those who define it.. 10-16 Μay 2010
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Page 2 Press Adverts 2 BHMA (VIMA - Newspaper) 2 TA NEA (TA NEA - Newspaper) 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper) 4 BΗMAGAZINO (VMAGAZINO – Magazine) 1 VMEN (VMEN – Magazine) 2 Tαχυδρόμος (TAXIDROMOS – Magazine) 1 Εconomist 1 EXPRESS (EXPRESS – Newspaper) 1 ΚΕΡΔΟΣ (KERDOS – Newspaper) 1 AthensVoice (FreePress) 1. Advertising
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Page 3 ΤV and RADIO 50 tv spots at TV Channel ΕΤ3 50 tv spots at TV Channel TvMakedonia Half hour daily radio show for a whole month 50 radio spots Display of TV spot on bank digital signance. 1. Advertising
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Page 4 OUTDOOR 2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days 3 Βαnners/ outdoor on the building of Thessaloniki National Fair/ 15 days 2 banners at the Warehouse at Thessaloniki port. 2 banners/outdoor at the Royal Theatre &1 indoor for 3 days 2 on the stage of the royal Theatre. 2 specially designed bicycles riding throughout the city for 15 days. 1. Advertising
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Page 5 Internet www.in.gr www.in.gr www.tovima.gr www.tovima.gr www.Aggelioforos.gr www.Aggelioforos.gr www.express.gr www.express.gr www.voria.gr www.voria.gr Social media actions Banners and links on www.innovationthessaloniki.grwww.innovationthessaloniki.gr 1. Advertising
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Page 6 Prints 5.000 invitations 45.000 flyers 5.000 posters 1. Advertising
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Page 7 2. Publicity Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο: Press Conference. Media Lunch. Press releases throughout the organisation of the Festival, while also announcing any new participants and guests. Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings. Sms alert.
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