The story behind a company name

Παρουσίαση με θέμα: "The story behind a company name"— Μεταγράφημα παρουσίασης:

1 The story behind a company name
Κόττη Παρασκευή (Εύη) Α’ Εξάμηνο - ΣΔΟ - ΤΕΙ ΚΡΗΤΗΣ Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

2 The story behind a company name -1
Lego - A combination of the Danish “leg godt” = “play well.” Pepsi - From the digestive enzyme ‘pepsin’ (πεψίνη) and was originally marketed as a healthy drink that would aid in digestion. Nike - After the Greek goddess of victory (Το γνωστότερο άγαλμα της Νίκης, η Νίκη της Σαμοθράκης βρίσκεται φυλάσσεται στο Λούβρο) Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

3 The story behind a company name - 2
Volkswagen - “People’s car” in German. Groupon - It’s short for ‘group coupon’. ASICS - An acronym for ‘Anima Sana In Corpore Sano’ (Latin) = “Healthy soul in a healthy body”. Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

4 The story behind a company name - 3
LG “Life’s Good”. Mitsubishi mitsu = three hishi (pronounced bishi when at the end of a word) = diamond (the shape). Hence, the three diamond logo. Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

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Google - An accidental misspelling of the number ‘googol’ and settled upon because google.com was unregistered. Googol is pronounced the same way and is the number 1 followed by 100 zeros. - It was proposed to reflect the company’s mission to organise the immense amount of information available online. Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

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Apple a. The co-founder’s (Steve Jobs) favourite fruit˙ b. at the time he worked at an apple orchard˙ c. he wanted to come before ‘Atari’ in the phone book (Atari – an American manufacturer of computers & video game consoles from ). Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

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Amazon The Founder, Jeff Bezos, selected the name ‘Amazon’ by looking through the dictionary. He chose “Amazon” (by far the “biggest” in the world in terms of the volume of water, and he planned to make his store the biggest in the world). IKEA A composite of the first letters of the Swedish Founder’s name (Ingvar Kamprad) and the first letters of the names of the property and the village in which he grew up (Elmtaryd Agunnaryd). Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

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Samsonite From the Biblical character Samson, renowned for his strength. Reebok This is an alternate spelling of rhebok, an African antelope. Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ

9 Κόττη Παρασκευή (Εύη) - Σ.Δ.Ο. ΤΕΙ ΚΡΗΤΗΣ
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